With the aim to fulfill the ultimate dream of an indian buyer to buy a branded product, eBay Inc has made ties with the refurbished goods selling firms. Every consumer aspires to purchase a top quality branded product, but many lack a good budget. Hence this e commerce front runner has made an agreement with eight refurbished products providing companies like Baobab, Value Cart, Green Dust etc; which will give patrons the choice of 1000+ live listings of refurbished laptops, mobile phones etc. These refurbishers reproduce an USD of 50 million out of 15 billion organised refurbished market.
Its motive to hit the USD 15 billion market has made eBay initiate “eBay choices”, a space where tight budget customers can buy fresh refurbished items and used products. According to eBay’s Managing Director and VP Latif Nathani, Indian refurbished market is twice larger than our ecommerce market. This results in ebay’s active steps to strengthen its product offering in India’s highly ferocious e commerce industry.
Benefits Of eBay’s Refurbished Products
With limitless variety of products at numerous price points, has been the core move of eBay globally for atleast next 20 years.
- “eBay Choices” offer Indian customers same product at another price rate, basically a fresh, refurbished and used.
- They not only bring awareness but also establish unnerving trust by providing complete products from certified and credible refurbished partners only.
- Basically you can get your hands on refurbished products are items that are returned back to the manufacturer because of some defect or fault, they are later repaired and put back on sale with some discount on it. Plus you get a six months or more warranty. These unboxed products have been just opened up but are otherwise unused.
- ebay will ensure that all the refurbished products that are displayed on its platform have been precisely scanned for functioning issues and defects.
- In the more advancing phase, eBay will look forward to add more refurbished products like refrigerators, television and other white goods.
Percentile Of Refurbished Products
eBay states that 24% of its total sales comes from refurbished items. In India among categories like laptops, mobile phones, tablets 90% is fresh while rest 10% is refurbished product. eBay hopes to see an increment of 20% in the total listing of refurbished products by next year.
Present Statistics Of eBay
Ebay currently is a hot spot for 3.5 million indian users, from 4,556 towns and cities. 65000 sellers have enlisted round about 3 crore products on its website.
Other Candidates In Refurbished Market Competition
There are many e commerce companies who are active in refurbished department like Amazon, Shopclues etc; Shopclues has started dealing in unboxed phones from Asus, Lenovo, Oneplus, Samsung etc. In Fact, Amazon has connected with Surplus to sell refurbished smartphones of Xiaomi and Samsung.
One can also buy these products with additional discounts using EBay discount coupons and vouchers