Apart from the heat and
pollution, there must be something very special about India, that the foreign
business giants are so eager to invest here. With Amazon turning 20 last week,
its agenda of making India its largest market outside USA, is gaining quick
momentum. Amazon has successfully completed two years in india, here its
business is now worth at least $2 billion in gross merchandise value on the
e-commerce side, and includes fast-growing revenue from top Amazon Web Services
(AWS) customers in the country.
New Amazon Toys To Play
In Market
Amazon prepares $5
billion treasure for larger plays in India. It is also planning to add instant
video and subscription-based e-commerce service as following.
- Amazon Instant Video Service
Economic Times has very boldly
stated that Amazon plans to dive in the Indian ocean market with its ambitious
project called Amazon Instant Video (AIV) service in India this year. It has
started making glorifying deals and dynamic conversations with music labels and
producers for sourcing content. Amazon has approached Nitesh Kripalani, a
former Sony Entertainment executive to head its new initiatives in India.
- Prime
Amazon is providing us
with 99 reasons to smile with the introduction of Prime to India. This is a
multiloquent $99 annual membership program, that gifts away two day free
shipping on unlimited deliveries from Amazon on various items without any
minimum order size, unlimited backup for your photos, access to streaming
movies and music, free books from the Kindle Lending Library, and more. There’s
a slight blissful chance that we might get our orders delivered via drone at
some point, but there are no promises made.
Amazon Ignites Cut
Throat Rivalry Market
India has been a
battleground for three biggest e-commerce firms like Flipkart, Snapdeal and
Paytm. With Amazon’s new grenade investments and intrusive launching, the
market is going to turn red, with the pressure on their valuations as they seek
more funds from venture capital investors. Amazon doesn’t have to get worked up
about getting fresh enthused investors at every round, their constant funding
can make other competitors nervous.
These e-commerce giants
have raised around $5 billion among them, with Flipkart stockpiling nearly $3
billion in more than one dozen funding rounds. Investors are often approving of
the Indian internet market, which according to a Morgan Stanley report in
February, could gain a drift of $137 billion by 2020.
Speculations
There are chances of not
very high profits but satisfactory scales. These new programs might take some
time before final take off. But Amazon will surely find that India
fantastically compliments its efforts in the USA.
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