Rises A Bulkiest Discovery And Mobile Shopping Platform, As Paytm Joins Hands With InMobi

The mobile commerce Industry is going to undergo a major turbo change. Wondering why such robust prophecy? The answer lies in the ferocious collaboration of world’s most powerful advertising platform InMobi and India’s largest mobile commerce platform Paytm.

About InMobi

It is among one of the top 50 Most Disruptive Companies in our world and helps a billion users every month to benefit from the discovery sessions on their mobile devices. Hence emerging as the giant discovery platform. It enables customers to get their hands on amazing products through unique mobile advertising. Through Miip, a breakthrough in discovery platform, where merchants, developers and brands can get more involved users globally.

About Paytm

It is a consumer brand of mobile internet company One97 Communications, currently headquartered in Delhi NCR. Its valuable investors are SAIF Partners, Ant Financials (AliPay), Silicon Valley Bank and Sapphire Venture. This largest mobile commerce platform of India, presents it first mobile strategy that works for 100 million orders of monthly physical and digital goods.

Main Aim Behind This Partnership

Paytm wants its merchants to have an extended access towards 120 million universal internet users residing on InMobi's d-commerce platform. In this way these merchants will not be limited to Paytm universe and hence spread their business manifold by getting an increased approach on the whole mobile internet community of India.

Benefits

• It will boost up billions of d- commerce sessions, resulting in an easy reach of the combined platform.
• Plus Paytm is also powering the Buy button on the famed Miip platform. This will give rise to a more profound shopping experience, that will promote seamless checkouts on this Miip space in approximately thousands of apps.
• This would guarantee a higher scale of sales conversions for merchants, as the unique Paytm Wallet (currently consist 100 million users) is efficiently optimized to lessen payment failures and provide convenient mobile payment services.
• This powers the m-commerce resulting in an unmatched reach of merchants in the marketplace.
• Entrepreneurs will find a wide market and consumers will get a user friendly payment solution. This  will give an abrupt increase to the business.
• The digital store on the Paytm app, which is strengthened by InMobi’s Miip, will enable the app users in exploring recommended latest apps and games for their smartphones. all these apps and games showcased are free to install and get be precisely downloaded from the Apple Store or Google Play.
• This digital store has numerous offers on music and videos that cater to our entertainment and recreational needs.

This partnership is lifting the gateway of a new exciting era of ‘commerce strategy’ in a mobile world. It is an ambiguous mixture of powerful m-commerce driven by commerce stationed apps and emerging d-commerce which is distributed evenly on thousands of user preferred apps. Paytm also offers various coupons for additional discount on their products.