Paytm's New Venture

From what goes around in the news, it seems kirana shops are big on demand. Not only e commerce firms but several online wallet companies are trying to join hands with them and reserve their position in the near promising Indian market.

Companies have nowadays started attracting retailers and consumers through their new launches and initiations. Few of them like Mobikwik and Paytm have taken a smart step by getting themselves associated with local kirana shops of rural and semi urban areas i.e they are basically underserved areas.

From the recent reports, these companies have started motivating consumers to move their money into wallet money at the nearest kirana stores. They are basically targeting the rural clients. They are essential for convenience and market size. This will enable the use of digital payment among users who are reluctant or unable to access them.

This online wallet and payment company has partnered with NumberMall in Hyderabad, to bring 15,000 kirana stores in its network in the form of cash points, where users can easily recharge their Paytm wallet. This initiative will help students who don’t own a bank account and are always active on smartphones. They mostly rely on cash back offers and reward points for online shopping.

Other Rivals

• Mobikwik has taken a similar initiative by tying up with e commerce player Store King, who is involved in dealing with mobile recharge stores of rural areas of southern India.

• Citrus Pay has started running with 30 kirana stores, to accept money payment through their own Citrus Pay Wallet. "We are trying to understand the usage pattern for customers in rural areas and to ease converting cash into wallet money. We are working on a model in Delhi and Mumbai, which will be soon launched in other cities where users can click a button on the Mobikwik app and get their wallets recharged on payment of cash to an agent at their doorstep," said Mrinal Sinha, COO of Mobikwik.

Paytm has 100 million wallet users, while Mobikwik has 20 million wallet users. Gillespie said digital wallets have the capability to exclude banks if the wallet accepts cash payments for reload.

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Ideas That Transform Your Kid Into Little Krishna

With Janmashtami just around the corner, parents are busy rushing to one shop from other costume shop in search of Krishna dresses. But to their discomfort not only do they find difficulty in choosing the right costume colour for the dress, but the children end up getting rashes from those artificial jewelleries that are poorly made. Hence, be selective in your purchasing. Below are some following things mentioned regarding lord Krishna get up.

Dhoti & Shirt: Go for a silk readymade dhoti, you can avail them in colours like red, yellow, blue etc, as they are easily manageable. You can keep your child topless or make him/her wear cut sleeves zardosi shirt.

Crown: Crowns with Zardosi borders and some beads hanging will enhance your child’s look. Blingy cardboard crowns are also available on several online shopping portals.

Peacock Feather: You can not afford to miss out on peacock feather. tie or pin up a peacock feather on top of the crown or to the pony.

Flute: Who can forget Lord Krishna’s  sweet music, decorate a flute or purchase one that  is already accessorised with pearls and gold sheets for that blissful sight.

Accessories: Everyone can’t make waist, arm, neck accessories, anklets, chains at home. Hence, you always have an option of buying bangles, tinkling anklets, necklaces, armlets on online shops. These shopping websites for example Askmebazaar has introduced special Krishna Janmashtami offers and discounts on this festive occasion. Here you can avail costumes and accessories at discounted rates for the required event. You can also redeem free Askmebazaar coupons for exciting discounts also.

Face Makeup: Make an elongated large tilak on the kid’s forehead identical to that of Lord Krishna using your eye colour box. Even kohl can be used to create circular dots on the chin and near the corners of the eyes. Don’t apply too much makeup to your kid as it might cause skin irritations.

Shopclues Transforms Itself Into Global firms Platform

Shopclues has decided to set an online platform that will sell products of numerous international firms. Leaving behind eBay and Paytm, it has made an agreement with China’s DHGate. It is basically a business marketplace that benefits the Chinese sellers to launch their products globally. Shopclues is also looking forward to attach itself with other online marketplace across the world.

Advantages

• This will be beneficial for company’s gross merchandise value or even total value of sold products i.e. to make an increment of six times to $1.2 billion on completion of the ongoing fiscal.
• This tie up will sell all the Chinese items directly to the Indian buyers.
• Consumers can get their hands on 15 million products from numerous global marketplace in comparison to limited products they get from 1,00,000 Indian sellers.
• This initiative will ease the business for their merchants and provide a delivery framework for its global merchants.
• With global products presenting itself in the marketplace, consumers of tier-II and tier-III towns, can avail larger variety of goods that are not available in smaller cities.
• This will provide Indian patrons with multiple goods at lower price points.

Other Partnerships

• Shopclues has also made a partner agreement with Shopyourworld.com (US based company) to bring together Indian buyers and American sellers.
• This e commerce giant is also in negotiations with Taiwanese online market place, but nothing has been finalized yet.

Rivals That Have Adopted The Same Strategy

Paytm had previously declared its tie up with Alibaba that consisted 100 million SKUs from 10 million Chinese sellers. eBay had initiated GEB to solve consumers importing goods problem and hence has 28 million products on its Indian site from American sellers.

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