Shopclues has decided to
set an online platform that will sell products of numerous international firms.
Leaving behind eBay and Paytm, it has made an agreement with China’s DHGate. It
is basically a business marketplace that benefits the Chinese sellers to launch
their products globally. Shopclues is also looking forward to attach itself
with other online marketplace across the world.
Advantages
- This will be beneficial for company’s gross merchandise value or even total value of sold products i.e. to make an increment of six times to $1.2 billion on completion of the ongoing fiscal.
- This tie up will sell all the Chinese items directly to the Indian buyers.
- Consumers can get their hands on 15 million products from numerous global marketplace in comparison to limited products they get from 1,00,000 Indian sellers.
- This initiative will ease the business for their merchants and provide a delivery framework for its global merchants.
- With global products presenting itself in the marketplace, consumers of tier-II and tier-III towns, can avail larger variety of goods that are not available in smaller cities.
- This will provide Indian patrons with multiple goods at lower price points.
Other Partnerships
- Shopclues has also made a partner agreement with Shopyourworld.com (US based company) to bring together Indian buyers and American sellers.
- This e commerce giant is also in negotiations with Taiwanese online market place, but nothing has been finalized yet.
Rivals That Have Adopted
The Same Strategy
Paytm had previously
declared its tie up with Alibaba that consisted 100 million SKUs from 10
million Chinese sellers. eBay had initiated GEB to solve consumers importing
goods problem and hence has 28 million products on its Indian site from
American sellers.
Freekaamaal offers you
coupons and voucher codes for various online stores. Shopclues coupons can also
be grabbed at Freekaamaal website for some exciting offers and discounts to be
availed from this online retail store.
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