Penetration of Fashion Brands into Men’s Domain

A good suit and tie can take you a long way. The quintessential metro-sexual man in India is increasingly recognizing the importance of investing in a good wardrobe to set a social as well as professional impression.

According to various studies, the domestic as well as export textile industry in India is expected to be valued at INR10,32,000 crore in the next 5 years. On the other side, some of the world’s biggest men’s luxury apparel brands such as Gucci, Hugo Boss, Alfred Dunhill, Brioni, Armani and Versace have already made a strong hold in the Urban Indian market

Even Men Love to Shop

Currently, menswear consists of 43% of the apparel market in India and it expected to grow very year at the rate of 9%. Considered to be the fastest growing apparel segment in the country the focus is on the formal suits, blazers and jacket segment. This is because men’s wear unlike women’s wear is highly westernized. This means that in the high-end luxury segment, it is common to still find women shopping for sarees and Indian bridal wear while men would typically opt for western variants. This makes standardization of products more convenient and growth more seamless.

Quick Decision Makers

Furthermore, it is noted that as the spending power between men and women comes closer to being equal in urban India, women by nature will still purchase more jewellery while the men will focus their spends on apparel and technology. In addition to this, men tend to be by nature quicker at shopping. They are able to make faster decisions are tend to be a lot more loyal to the brands they like. In terms of ready to wear apparel it is much easier to standardize sizes and specifications for men since there are fewer attributes that need to be customized.

Image consultants across the country too have noticed a surge in the name of 25 to 35 year old men who are becoming major consumers of high-end ready to wear brands. The increase in disposable income and the growth in the number of young Indian executives in the country has significantly contributed to the penetration of fashion brands in the men’s domain.

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