Friday, 18 September 2015

How to Check the Originality of a Model When Purchasing Watches Online


Especially if you are considering investing in a luxury time piece for yourself, you want to make sure that your purchase will last you for not only your lifetime but also the lifetime of your descendants. The ever growing luxury watch industry also means that these are among the most plagiarised luxury items in the world. When shopping online, make sure that you check for the originality of the model you are purchasing.

·         Familiarizing yourself with the Watch Brand

Before you make any purchases online make sure you spend sufficient time familiarizing yourself with the various brands, their peculiarities and the collections they are currently offering in the market. Every luxury watch comes with at least one signature element that will help you identify an original from a duplicate.

·         Only Deal with Reliable Online Stores  

If a specific luxury brand sells their products on their website, chances are that they will provide information on the dealer’s registration or partnership with them. Only shop on websites that you are confident sells only genuine items. There are several sites like Amazon, Flipkart, Jabong etc. from where you may buy these with piece of mind.

·         Assess the Website

If this is the first time you are buying from that website, go through their about us page, their privacy policy, their return policy, their social media pages and also go through customer reviews. Avoid shopping with them if you find anything out of line.

·         Upon Receiving the Delivery

When you receive your delivery make sure that the crown does not show any signs of glue on it. Furthermore, the watch should be able to freely and smoothly wind itself. Duplicate watches will often come with the logo glued at the end of the crown. Also take a close look of the face of the watch. It should be completely clean and not have any signs of dust particles. If you notice any fingerprints, hair or dust, chances are that the watch is a duplicate.

Also, take a look at the dial. If the printing on the face isn’t clear and sharp, the originality of the watch can be questioned. If you are ordering a Swiss watch, look out for the words Swiss Made on the bottom on the dial. Many duplicates will say Japanese Movement which is typically never printed on authentic watches.

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